Changing Lives with Nutrition That Supports Healthy, Active Lives
By Susan Bowerman, M.S., R.D., C.S.S.D., F.A.N.D., Director, Worldwide Nutrition Education and Training, Herbalife
October 18, 2016
I recently had the pleasure of representing Herbalife Nutrition at this year’s Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo (FNCE). This year’s FNCE, the world’s largest annual meeting of food and nutrition professionals, took place in Boston from Oct. 15-18.
For the first time, Herbalife Nutrition hosted a booth at the conference, where I was joined by Simon Sum, M.S., R.D., Manager, Herbalife Nutrition Product Science, and Carolina Pimentel, Ph.D., our Herbalife Dietetic Advisory Board member from Brazil. Our goal was to raise awareness of our brand, company and products among the more than 10,000 registered dietitians, nutritionists, health care professionals, industry experts and media from the U.S. and around the world in attendance. The American Academy of Nutrition and Dietetics’ focus on better nutrition and public health is consistent with our company commitment to changing lives with nutrition that supports healthy, active lives.
Focus on Microbiome
Digestive health was a major theme at this year’s event, which isn’t surprising after the White House announced the National Microbiome Initiative in May, a public-private program to focus research and funding on this emerging area of science and health. Several educational sessions at the conference https://www.whitehouse.gov/blog/2016/05/13/announcing-national-microbiome-initiativefocused on the microbiome, and the Expo hall featured a “digestive health pavilion” showcasing numerous new probiotic products and functional foods targeting gut health. Natural and organic foods continue to be trending, and there is continued interest in alternative grains – sorghum, for example, appears to be poised to take over quinoa as one of the new “superfoods.” Healthy snacks and bars, many which touted their protein content, were also in abundance, and many companies are emphasizing their sustainability and responsible sourcing efforts.
At the Herbalife Nutrition booth, we provided samples of our Protein Snack Bars, Herbal Tea Concentrate and Formula 1 Shake Mix, and had the opportunity to meet with attendees to educate them about our products and our Company. The booth also included a video screen, which displayed the story of our Seed to Feed commitment to excellence, our customer education efforts, as well as our sponsorships with organizations, teams and athletes around the world.
In addition to sharing our products and introducing a new audience to Herbalife Nutrition, FNCE gave us the opportunity to educate dietitians and other health care professionals on the ingredients and benefits of our products. This outreach to the nutrition and health community is essential. By arming dietitians with the correct information about our products and company, they will be better prepared to work proactively with their clients who may be using Herbalife Nutrition products.
Looking ahead, Herbalife Nutrition plans to have a presence at events like these that align with our core values and that help us connect to experts and organizations focused on improving public nutrition and health.