Nutrition Clubs: Social Support Driving Innovation
By: Chris Morris, senior vice president, distributor experience and chief innovation officer at Herbalife Nutrition
Every innovation is human-driven: changes and improvements are designed to make our life easier, our environment more comfortable or our work more efficient. However, when we speak about innovation we tend to focus on technology and overlook the human part of it. Herbalife Nutrition Clubs demonstrate just how big an impact one innovation based on human interaction and social support can have.
A Nutrition Club is a location where customers are invited to enjoy good nutrition and benefit from a network of support. The first Herbalife Nutrition Club was opened in Mexico, back in 2004. The reason behind it goes back to the core of what innovation is all about: solving problems. A couple of Herbalife Nutrition independent distributors –Enrique Varela and Graciela Mier– realized that many people in their community wanted to consume nutrition products, but could not afford to buy a full canister of our meal replacement protein shakes. So they broke the product down into individual servings, making it affordable to a much larger market. People were not paying any more or any less than the product was worth, they were just spending in a way that worked better for them.
It was pretty revolutionary at the time: you went in, got a protein shake, tea, and aloe, met with your distributor, and continued with your day, fueled by good nutrition. Almost immediately, people realized they could do more than just address the nutritional component; they could address the healthy active lifestyle factor too. That’s when Nutrition Clubs incorporated fitness classes and became a holistic approach to a healthier and happier life.
Suddenly, people were more committed to their weight loss journey; they stuck to their wellness routine for longer periods and were enthusiastic about it. This all had to do with one crucial element: social support. Several studies show that strong social ties are linked with better health habits. Trying to lead a healthy, active lifestyle can be hard because good habits are tough to establish. Having a community around you for support, guidance and encouragement can make a big difference.
Nutrition Clubs provide a supportive network and bring together people who have similar wellness goals, contributing to a sense of community and a friendly, social environment among its members.
Nutrition Clubs are part of what sets Herbalife Nutrition apart from others in our field: it’s the person-to-person, high-touch experience with personalized nutrition plans, motivation and accountability that our independent distributors provide that helps customers get results. Having a supportive community of caring people who will encourage you along your wellness journey and support your weight and fitness goals is at the heart of how our Company helps people change their lives and their communities.
Today, there are 87,000 nutrition clubs located throughout the world –that’s more than triple the amount of Starbucks! They are a great example of how innovation can come through very simple, non-technological solutions, because innovation is about a different approach – a better approach that brings added value.