Herbalife Celebrates Hispanic Heritage Month

By Ibi Fleming, Senior Vice President and Managing Director, North America, Herbalife
September 19, 2016

Herbalife Nutrition is celebrating Hispanic Heritage Month, which kicked off on Sept.15, by supporting events that applaud the achievements of Latinos in business, trade, media and charity. The celebration coincides with national independence days in several Latin American countries. Hispanic Heritage Month is an opportunity for us to reflect on the accomplishments and contributions of Latinos in the United States. At Herbalife Nutrition, we believe it’s an important time to promote diversity in the workplace and a healthy, active lifestyle in our everyday lives. By focusing on these two objectives, we hope to create positive momentum in the Latino community throughout the year.

During the month, Herbalife Nutrition is a sponsor at events to promote Latino entrepreneurship, leadership and participation in the electoral process. According to Pew Research Center, the U.S. Hispanic population stands at 57 million, or 18% of the U.S. population, up from 5% in 1970.

As a Latina executive here at Herbalife Nutrition, this month has special significance because it celebrates the contributions of Latino company employees and Herbalife members, the independent sellers of Herbalife® products. I’m proud to work for an organization that values diversity and inclusion.

“It’s important to recognize the many important contributions that Latinos make in American communities every day,” said Michael O. Johnson, Herbalife Nutrition chairman and CEO. “We are honored that hundreds of thousands of Latino Herbalife members have embraced our products to help them improve their nutrition and their lives.”

For more than 35 years, Herbalife Nutrition has promoted Hispanic entrepreneurism and organizations. But we do more than just talk. Three of our board members are Hispanic: Maria Otero, a former U.S. State Department undersecretary, Richard Carmona, a former U.S. Surgeon General, and Michael Montelongo, a former chief financial officer for the U.S. Air Force.

More than 30 organizations this month voiced their support for Herbalife Nutrition in national advertisements, including the New York City Hispanic Chamber of Commerce and the United States Hispanic Leadership Institute.

While Herbalife Nutrition supports Hispanic organizations throughout the year, this month-long celebration is particularly prominent in Washington, D.C. where top-ranking Latino lawmakers, government officials, corporate executives and others attend dozens of gatherings to celebrate the heritage of Hispanics in the U.S.

Herbalife Nutrition has sponsored many of these organizations participating in Hispanic Heritage Month:

  • Herbalife Nutrition took part in a panel discussion, “Emerging Markets & Opportunities,” at the trade symposium of the Congressional Hispanic Leadership Institute featuring Carlos Sada, Mexico’s Ambassador to the U.S.
  • The annual awards gala of the Congressional Hispanic Caucus Institute held on Sept. 15 featured President Obama and Democratic presidential nominee Hillary Clinton.
  • About 2,000 are expected at the Hispanic Heritage Foundation Awards gala on Sept. 22. The honorees include Supreme Court Justice Sonia Sotomayor.
  • The Hill media outlet will host a reception called “The New Face of America: Celebrating Latin Leaders.” The Hill has 14 million unique visitors a month, making it one of the U.S.’s popular websites for political news.
  • “Voto Latino” is a voter registration drive with special events this coming month in Florida, California and Colorado.
  • A convention of the National Association of Hispanic Publications is taking place in next month in McAllen, Texas, a town that has benefited from a boom in trade. Attendees will discuss methods to increase readership and are scheduled to visit the border between Mexico and Texas.